Our Coaches
Our Coaching Process
Our coaches specialise in business, performance, transitional, sport and life coaching.
When a client brings us their needs, we match our very best coaches to fulfill and best serve our clients though one-on-one chemistry sessions. Just like an interview process, it is up to the client to choose the best candidate to support them on their coaching journey. Once a client makes their decision, this is the first step to achieving their aspirations.
Our Founder
~ IAN KENNEDY – Founder of Integral Belief Coaching|
Experience & Background
Ian was a professional sportsman and to achieve at the highest level he employed a Performance Coach who was an integral part of his success. It was through his relentless pursuit for excellence and sustained high performance that he developed a passion for Coaching. After his sporting career, Ian reached managerial and director levels in the Hospitality industry. He is an entrepreneur with two separate businesses and has experienced the emotional and business highs and lows that are a reality of being an entrepreneur. Through his business, entrepreneur and international sporting careers, he has a unique lens of the world. He is an extremely goal-oriented and competitive person whose passion is to see others excel. Thus, Ian focuses his coaching practice on Performance Coaching which is pertinent in business, sport and life.
Ian is an extrovert who prides himself in the coaching relationships that have been developed between his clients and himself, and the difference these relationships have made to their performances in business and life.

Qualifications & Training
Coaching Experience
- Performance Coaching – Coach some of SA’s top professional athletes and coaches
- Business and Executive Coaching – Had several years of experience with top Executives both locally and internationally
- Sport Coaching – Coach some of SA’s top professional athletes and coaches
- Leadership and Management Coaching – Executive, Senior and Middle management levels
- Emotional Intelligence Coaching – Creating an awareness with clients of their EQ
- Life Coaching – Coaching interventions always contains aspects of a client’s life
- Self-Leadership – Psychological and coping skills, self-management and personal effectiveness
- Private Coaching Consultancy: Business entrepreneurs, self-employed professionals, corporate, NGO and public sector employees at all levels.
Prominent Clients
- Mount Nelson Hotel
- Shoprite Group
- Pick ‘n Pay
- Coronation
- JTC
- Clermont
- Stonehage Flemming
- JUMO
- Philip Morris International
- SA Rugby Union
- RedBrick Consulting
- Polyoak Packaging
- Cadiz Asset Management
- Professional Golfers – several of the world’s top golfers
Coaching & Mentoring Methodology
It is my belief that one’s goals can be achieved through true self-belief. My coaching style uses integrated techniques to harness a person’s belief system for them to achieve and maintain their goals.